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So, I’m way, way behind in posting this, but house repairs from a water leak, a sudden influx of design work, and a book release sort of piled on top of me all at once. But now, I’m back at it and am here to bring you another post in the indie author cost/recoup series. This time, we’re talking about physical promotional costs.

Let’s run the numbers first. Of 121 responses:

  • 24 people paid $0 for physical promo items.
  • 43 people paid under $100.
  • 36 people paid between $100-$299.
  • 11 people paid between $300-$999.
  • 6 people paid over $1000 on physical promotional items.

So here’s where it gets interesting. The 24 people that paid nothing…

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